Topic: XM
Qualtrics' commitment to secure and private AI
In today’s experience economy, understanding your audience is crucial to creating personalized experiences at scale, fostering stronger customer connections, higher satisfaction and loyalty. Qua...
By Niranj Srinivasan
The ultimate guide to X4 Summit: Your guide to an unforgettable experience
It’s back! The greatest gathering of Experience Management professionals on the planet returns for 2024 - bigger, better and more memorable than ever. As you start planning your trip, here’s our g...
By Qualtrics
Artificial Intelligence is already transforming Experience Management — here’s where it goes next
It seems you can’t go a day without seeing another headline (or maybe 5!) about how Artificial Intelligence (AI) will transform how we live, work, and interact with the companies around us. But what...
By Ellen Loeshelle, Nikhil Kamath
The X4 2023 guide to skiing around Salt Lake City
Salt Lake City is not only home to the incredible X4 Summit, but at 4,000+ feet above sea level, it offers some of the greatest skiing in the world. Here’s your guide to hitting the slopes while in ...
By Catherine Thurtle
How Rihanna and FENTY took celebrity
entrepreneurship
to a new level
From Mark Twain — who once put his name to a line of innovative fountain pens from The Conklin Pen Co — to actor Scarlett Johansson and comedian Colin Jost starring in an Amazon Alexa Super Bowl a...
By Qualtrics
Understanding human behavior: The softer side of experience management
Discover why universal human behavior traits are key to a successful XM activation. Experience management (XM) is becoming increasingly vital to organizations’ long-term business success. Underst...
By Isabelle Zdatny
Experience management 101: The what, why, and how of XM
As the ever-increasing flow of information shifts power from organizations into the hands of individuals, businesses must reassess how they operate. They must continuously learn what customers, employ...
By Bruce Temkin
Insights are great — but taking action is what we need now
We all have insights — and right now many organizations have more than they ever had before. Find out how to go one step further and use them to drive real change and take action to improve the expe...
By Jack Davies
A peek into the future with the godfather of the Experience Economy
When Joe Pine and James Gilmore first coined the phrase ‘the experience economy’ over 20 years ago, they started a revolution that would see tens of thousands of businesses transform how they oper...
By Jack Davies